Hey, I'm Fangru.
I’m a product designer with a focus on making data accessible and increasing user productivity.
9 min read
These days, it seems like everyone is saying “We need to do more user research and to understand the user better”, which is great. But how can we actually achieve that in the complex B2B world?
8 min read
“Employees will need the training to use the software anyway” is not an excuse to ignore obvious usability issues. While training may still be required, a more intuitive system can increase learnability to the point of reducing the total cost of training.
How might we simplify the private flight booking process and reduce the inefficient back and forth of emailing?
How might we improve efficiency of private jet charter salespeople's quoting process?
How might we increase engagement for customers who subscribe to the identity monitoring service?
How might we create an intuitive experience for small merchants to guide them to the right digital solutions?